Why Should I Get a Mobile Website?
Did you know that over 35% of your website traffic comes from a mobile device? Google’s data has said that there will be more mobile searches in 2013 than standard computer searches. How can we use this to turn our visitors into customers? It’s through the use of a mobile website!
Since there are such a wide variety of things to think about when promoting your business, you may be confused just where you should begin with your mobile website. Below, are some excellent suggestions to get you started and put you well on the way to mobile marketing success.
Use your main website to your advantage. You can easily boost the traffic on yourmobile website by advertising their existence on your standard site. Once they visit your site, they’ll see how much easier it is to reach you when they are busy and on the go.
To build a successful mobile website, do a usability test before releasing the site. The sending of a message that receives a negative response, or none at all, will have a negative impact on your campaign. Gather the impressions of friends and coworkers before you send your message to your customers, too.
You need to provide a simplified mobile website for your new mobile customers. Keep your mobile website especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.
Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. By offering visitors your own custom-made apps, you could significantly increase the success of your mobile marketing plan. There are many different features from which you can choose when designing your apps.
Any mobile marketing oriented call-to-action needs to be simple and easy to facilitate. Be careful when setting up forms, as what would be a simple and fast sign up process on the computer may be incredibly tedious when confined to the tiny screen and keyboard of a mobile device. If it is not easy to get on your mailing list, your customers won’t bother.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. A recipient may regard it as invasive and pushy. Make certain only customers that want your SMS marketing are involved, and honor your stated cap on the number of texts you distribute. This will help you be seen as a trustworthy company.
Invest in dedicated short codes rather than sharing them. At around $2000, this method can be costly. However, it may eventually become linked exclusively to your brand. If you keep using the same short code, it will eventually be linked to your company. Using another company’s short code can also get you into legal trouble. If the company that shares the code engages in unethical practices, you may be in trouble as well.
Make your mobile website advertisements easy to share, and they will be shared. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile website investment.
Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. Realize that is an issue and act accordingly.
Use QR codes to expand your branding and to entice customers. QR codes can help you share coupons, discounts, and other promos. These codes are easy to implement for the vendor and easy for customers to capture with a phone camera. You can contact your customers in a easy way and with good information.
If you want to create a mobile app for your business, make sure it does something useful that will make customers want to use it again and again. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
Be sure to add a promo code to all your outgoing messages. Upon receiving special offers in a direct message, many potential clients will be willing to give up a little of their time to see what’s available.
Don’t send random messages to your customers. It is important that you have something topical and relevant to impart to your customers when you are taking up their time. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Send content that you would want to receive yourself, something that is of benefit to the recipient.
Mobile website that are simple to use but packed with information are usually a big hit with consumers. Choose an App that is entertaining or that provides pertinent information. You can include links to your related products and services inside the app in order to generate more sales, or profit directly from selling the app itself.
Try to find out as much as you can about your target demographics when mobile marketing, because then you can target what they want and need. This is how you can help to cater your message to your target’s tastes.
A/B testing is a great tool you can use for mobile website pages. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. Choose the better performing option from the two of them.
If you have a big mobile marketing list and are planning to have a big company event or maybe a sale send a reminder a little before it starts, unless it’s an early morning sale. This way your customers won’t forget to check out your products.
As you can see, techniques in mobile marketing are quite different, but the basics are the same. Specifically, the differences arise in how the technical aspects are executed. When trying to decide which method will work best for you, you will want to use common sense and research. With these two tactics involved, you should be able to tell which one will fit well with your business and with your budget.